Content & Social Media Marketing Manager

About PointFive

PointFive enables Continuous Cloud Cost Efficiency through Deeper Detection and Collaborative Remediation. Our advanced DeepWaste detection reveals typically overlooked cloud waste, equipping engineering and FinOps teams with action-ready workflows that enable continuous optimization and enhance organizational efficiency.

The Role

We're seeking a creative and technically-savvy Content & Social Marketing Manager to drive our content strategy and social media presence. This role combines strategic content creation with organic and paid social growth, requiring someone who can produce high-quality technical content while building engaging campaigns that resonate with our engineering and FinOps audience. The ideal candidate is a self-starter who can leverage modern tools and growth techniques to maximize impact with limited resources.

Key Responsibilities

Content Strategy & Creation

• Develop and execute a comprehensive content strategy that aligns with our SEO goals and drives organic growth and awareness

• Create engaging technical blog posts, research content, and thought leadership focused on cloud optimization and FinOps

• Create and distribute high quality, deeply technical content

• Manage editorial calendar and content distribution across all channels

• Manage paid campaigns or an agency with a focus on optimal ROI and performance metrics

• Collaborate with product marketing to translate technical capabilities into compelling marketing messaging

Social Media Management & Growth

• Design and execute social media campaigns that build brand awareness and engage our technical audience

• Develop and manage our influencer marketing program

• Implement growth techniques to maximize organic reach and engagement

• Manage paid social campaigns with a focus on optimal ROI and performance metrics

Strategic Planning & Analytics

• Create data-driven content strategies that support SEO objectives and drive organic traffic

• Track, analyze and report on content and social media performance

• Optimize content distribution and social engagement strategies based on performance data

• Identify opportunities for viral growth and community engagement

• Report on KPIs and provide strategic recommendations for improvement

Required Experience

• 4+ years of experience in content marketing and social management, preferably in the cloud computing space

• Proven track record of growing social media presence and engagement organically

• Experience with technical content creation and SEO optimization

• Strong understanding of social media platforms and growth tactics

• Experience with content management systems and social media management tools

• An understanding of cloud technologies and DevOps practices

• Excellent writing and editing skills

• Experience translating technical capabilities into compelling marketing copy

• Experience with marketing automation platforms

Preferred Qualifications

• Experience marketing in the FinOps space

• Background in performance marketing and paid social campaigns

• Experience with video content creation and production

• Understanding of B2B social media growth strategies

• Experience with WebFlow, Hubspot, and Salesforce

What Makes You Successful

• Creative mindset with a growth mentality

• Strong project management and organizational skills

• Ability to create technical content that engages and educates

• Data-driven approach to content and social media marketing

• Comfort with experimentation and rapid iteration

• Excellent communication and collaboration abilities

• Self-motivated with a scrappy, resourceful attitude

Technical Skills

• Proficiency with social media management platforms

• Experience with SEO tools and analytics

• Familiarity with content management systems

• Basic knowledge of HTML and digital marketing tools

• Experience with video editing and graphic design tools a plus

What We Offer

• Get in on the ground floor and help shape the GTM motion

• Competitive compensation package, including equity

• Comprehensive health benefits

• Flexible PTO policy

• Professional development opportunities

• Hybrid work environment. We’re in the office twice a week

• Collaborative and innovative team culture

PointFive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.